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A whole new concept in AIDS fundraising was launched on May 1, 1994, when 478 cyclists departed San Francisco for a 525 mile, 7 day journey to Los Angeles. The courageous pioneers, most of them from Los Angeles, were hoping to raise nearly $1 million. They far exceeded their expectations, raising $1.6 million for AIDS services at the Jeffrey Goodman Special Care Clinic housed at the Los Angeles Gay & Lesbian Community Services Center. With a minimum goal of $2,000, each Rider raised an average of $3,100 and was part of the most successful first-time AIDS fund-raiser in American history. One year later, the AIDS Riders did it again. They quadrupled their numbers this time, joining with rider from San Francisco to raise funds for both the Los Angeles Gay & Lesbian Community Services Center and the San Francisco AIDS Foundation. Nearly 1,900 riders made the same trek, exceeding their minimum pledges substantially with an average of $2,200 each. The group raised an astounding $5.5 million, again creating the most successful all-time AIDS fund-raiser in history. Later that year, the AIDS Ride concept was brought to the East Coast, eclipsing all previous records. The September 1995 Boston-New York AIDS Ride was originally slated to raise $4 million. Instead, nearly 3,800 participants raised $6.6 million on their 3 day, 250 mile journey. Dan Pallotta demonstrated the power of individual human beings armed with an idea and a committment in 1982 when he organized a 40 person, 70 day, 4,200 mile cross-country bike trip with Harvard classmates. The event raised hundreds of thousands of dollars over the years for hunger relief. In 1988, Dan launched Pallotta & Associates Inc. a Los Angeles based fundraising consulting firm, which has since raised money for some of the finest non-profit organizations in major U.S. cities. The firm is responsible for producing all five AIDS Rides. In late, 1992, Dan decided that something powerful needed to be done about the growing AIDS epidemic. He took his AIDS Ride concept to the Los Angeles Gay & Lesbian Community Services Center. Lorri L. Jean, Executive Director, and Joel Safranek, Development Director, loved the idea, and agreed to test it out. With their faith, and the early support of Tanqueray and several hundred riders, who had no evidence that they could actually do this, the AIDS Ride story began. This year, 28 AIDS service agencies around the country will benefit from the Rides, and thousands of participants will find out something about themselves and about groups of human beings. They will find out that they don't know what they can and cannot do and that anything is possible. |